What are WhatsApp templates?

WhatsApp templates are pre-approved messages that allow you to initiate conversations or send messages outside the 24-hour window.

Why do I need a template for messages outside the 24-hour window?

Outside the 24-hour window from the last customer message, WhatsApp requires the use of a pre-approved template to start a new conversation.

What are the categories of WhatsApp templates?

WhatsApp template categories include UTILITY (transactional), MARKETING (promotional), and AUTHENTICATION (verification).

How does the category affect template costs?

Utility templates are least costly and broadly allowed. Marketing templates are more expensive and have restrictions. Authentication templates are used for one-time verification codes.

What is required for template approval?

The template must be created in a specific language and approved by WhatsApp before use. Its classification is determined by WhatsApp based on content.

Understanding WhatsApp Template Categories | Help Center | Wabl

Learn when and why to use WhatsApp templates and how their categories impact cost and sending limits.

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